We saw Danny Kennedy co founder of Sungevity at the Schuco October fest party after the Solar Convention in Los Angeles.
He crashed the party, said hello to no one and walked directly up to the desert table. Without using a fork or a plate Danny used his dirty hands to pluck a piece of cake off the table and insert directly into his mouth. He then left the party without saying hello to the hosts or anyone.
This is the the business model for Sungevity. Jump in and steal the cake with dirty hands and leave ASAP.