A state bill is working its way through the Legislature that would charge customers (not just solar customers) with a $10/month fee to make up for revenue losses utility companies have experienced due to the rising popularity of solar panels.

We at Solar Forward think this another blunder by the utility industry.  Solar saves everyone money and reduces the need for power plants and transmission lines.   Solar energy is generated where it is consumed, saving 10% on normal loss in wires and transformers.

This fee would apply to customers within Southern California Edison, Pacific Gas & Electric and San Diego Gas & Electric territories.

Consumer groups produced the video below, prompting Southern California Edison to issue a cease and desist letter.

Now customers are making their voices heard by rallying outside Edison’s offices in Rosemead and expressing their outrage at utility companies creating even more roadblocks for clean, renewable energy.

At Solar Forward, we will do everything in our power to make sure the bill does not become law so California residents can continue to choose solar energy for their homes and businesses.

Nuclear power is toxic forever, a national security risk, and inefficient.  As with any centralized power source, more than 10% of the power produced is lost in the transmission lines before it gets to our homes.

Residential solar power plant

Solar on your roof is safe, clean, nontoxic, and decentralized.  The power you produce on your home is consumed on site or next door.  There is no transmission loss.  There is no risk to the Earth and no risk of terrorism or nuclear meltdown.  Solar power maintenance is simple, without risk of radiation, cancer or contaminating thousands of square miles.

Beware the atom, embrace the sun!

Workers repairing power lines

With more energy breakdowns in our future, now is the time to consider a battery backup system or a new SMA inverter with an emergency backup circuit.  Solar Forward is the most experienced installer of reliable grid interactive power systems in Southern California.

The Southwest is the hottest on a planet that is measurably hotter.  We are extracting an endless supply of carbon from the ground and releasing it into the atmosphere with some clear results.

How do we live with ourselves and our planet as we change our already dynamic eco system?  The key is to not add heat to our environment.  Solar energy cools the planet.  Be part of the solution.  Put out the fire.  Go Solar.

Doce Fire – Photo Credit: Rhonday Snyder

Andrew and Mark at Antelope Valley

Deserts may look barren to the untrained eye, yet as California’s Antelope Valley proves, they’re a fertile breeding ground for solar.

Last Friday, Mark and Andrew took a trip out to what will be the world’s largest solar power plant. Known as the Antelope Valley Solar Projects, the development consists of two solar installations side by side in Kern and Los Angeles counties.

The Antelope Valley Solar Projects are creating 650 jobs and injecting more than $500 million into the regional economy

Through a partnership with Sunpower and MidAmerican Solar, construction on the 579 megawatt project is anticipated to be done by 2015. Not only will this project provide enough clean, renewable energy to power 400,000 homes, but jobs are already being created for the construction, operation, and maintenance of the project.

The panels used for the project exhibit the quality and cutting edge technology you’ve come to expect from SunPower. SunPower panels, which already provide the most energy in the least amount of space, will be mounted on Sunpower T0 Trackers, allowing the panels to track the sun throughout the day, resulting in a 25% increase in energy capture.

Check out more photos below from the kickoff celebration that took place Friday April 26th.

Qori Kalis glacier in Peru

The culprit behind this rapid melting is global warming.

And the culprit behind global warming? The heat trapping greenhouse gases we release each time we continue powering our homes and cars with dirty fossil fuels.

While we act locally, the effects are global. When you choose clean, renewable energy for your electricity needs, you won’t just lighten the load on your power bill; you’ll lighten the load on our planet.

Going solar together

When it comes to our energy future, we need to change the debate. Clean power is readily accessible but is there the political will to make it a priority? Or will old school oil barons continue to secure fossil fuels now in order to have them in the future?

A recent New York Times article  showed countries finding success while transitioning almost entirely to renewables. In 2011, the U.S. got 12.3% of its electricity from renewable sources, while our Canadian neighbors met 63.4% of their energy needs through renewables.

Countries in Europe have invested heavily in transitioning to renewables.

The U.S. has a great advantage: plenty of land to set up wind and solar projects.  The costs of wind and solar are decreasing as is the price of natural gas.  But the real cost of natural gas is not currently realized since fracking is ruing groundwater and the resulting CO2 produced is burned.

California has immense solar energy potential yet to be tapped. Let’s tap into this potential together. If you refer a friend, family member or co-worker to go solar with Solar Forward, both you and your friend can earn $200 each when you refer through our SunPower referral page.

Solar Forward, based in Santa Monica, has been installing solar panels since 2005.

At its core, Solar Forward is driven by environmentalist principles.  Yes, we love to save our clients money and keep ourselves afloat, but the company was founded out of a desire to preserve and better the world around us.

Before establishing Solar Forward in 2005, Mark Smith was educated by one of the first environmentalists to warn of global warming, Barry Commoner.  Commoner was essential to the environmentalist vanguard of the 1950’s and beyond, advocating for now common ideas like recycling, bans on nuclear atmospheric testing, organic farming, and renewable energy.

Today, American electricity consumption has climbed steadily since the 1960’s.  Since the majority of this energy comes from greenhouse gas emitting fuels like coal and natural gas, this upward trajectory is undeniably dangerous.

With iPhone 5 sales surpassing 5 million in 3 days, curtailing energy consumption seems like a losing proposition.  While energy conserving efforts are important, they alone won’t keep our planet from melting.  What we must shift are the sources that keep us powered.

Each solar system we install moves us one step further away from damaging fossil fuels, which is why we like to say we’re, “Saving the planet, one solar system at a time!”

Many of our clients are also environmentalists.  Others are not.  Either way, we are grateful to you all for making the decision to power with the sun.  Forward!

New applications into LADWP for solar are experiencing over two month delays!  Solar contractors and homeowners are being held captive by the utility.  Until given the go ahead by LADWP, we are unable to move forward on pending projects.

In the peak summer months, LADWP has effectively shut down the solar industry by dismissing their entire solar inspector staff.  And this isn’t the first time.

All trained and experienced solar inspectors have been replaced by a new group of  “union” employees with no background in solar energy.

The delays are mounting.  During the sunniest months of the year, when demand for electricity is greatest and we’re asked to flex our power, we have solar systems switched off!

Calls, emails, more calls.  It is nearly impossible to reach anyone at LADWP to air grievances and find solutions.

What can be done by the City Council and the Mayor’s office to create oversight for LADWP?

The people of Los Angeles want renewable energy.  Sadly, LADWP has repeatedly made it impossible, and is still wasting taxpayer money at every turn.